Exploring Viewer Engagement in Sports Through Eye Tracking: A Collaboration with Hochschule der Medien Stuttgart

This spring is all about ⚽️ in Germany, and Blickshift and Stuttgart Media University are no exception!

We at Blickshift are delighted to announce our partnership with Stuttgart Media University for a new innovative course coordinated by Prof Christof Seeger from the university. In the course, students will learn how eye-tracking can be used to understand the viewing experience of football fans. To this end, students carry out an eye-tracking experiment of their own design and then analyze it.

This gives them a direct insight into the practical application of eye-tracking in sports science. And what could be more natural than to offer this course during the European Football Championship?